Juliana Herrero is a conceptual artist. She was born in Choele Choel, Río Negro, in 1975. She was trained in Argentina and Germany, developing later her work across the latitudes. Since 2006 she is based in Vienna. She currently works between Vienna and Buenos Aires.
After moving many times in the extended Patagonia, started early with dance and music at INSA (Today Instituto Universitario Patagónico de las Artes) in General Roca, Río Negro. She graduated from architecture at UBA, University of Buenos Aires. 2001 she started a journey through Europe. 2002 she moved to Frankfurt am Main to complete her postgraduate studies in conceptual design in 2004, by prof. Ben van Berkel, at STÄDELSCHULE, academy of fine arts. She then joined also there the film class led by the media artist Mark Leckey.
Juliana Herrero’s work has been exhibited since 2002 (e.g. in the Künstlerhaus, Bildraum 01, das weisse haus, MDW university of music and performing arts in Vienna; esc medien kunst labor, Graz; Städelschule and Portikus in Frankfurt am Main; Maison de l’Argentine, Cité Internationale Universitaire in Paris; Centro Cultural Borges and CCK in Buenos Aires, Kunsthalle LAB Bratislava, Kajaani Art Museum and K.H. Rendlunds Museum in Kokkola Finland)
Between 2013 and 2015 she was a local artist at the studio and residence program “studio das weisse haus” Vienna. Herrero received among grants and awards for artworks and artprojects from recognised institutions in Argentina and Austria, a project funding from the MA7 city of Vienna (visual arts and new media) in 2018, a prize for Exceptional Achievement (Prämie für die besondere Leistungen) in context of the Outstanding Artists Awards -Interdisciplinary- from the austrian Chancellery (BKA), she won the 3rd Prize-Revelación for her work Milieu in context of the Premio Fundación Andreani a las Artes visuales in 2015 and it has since been part of the collection Fundación Andreani, Buenos Aires.
Juliana Herrero’s work comes from a concept of spatial sensibility. It becomes also site-time-specific, which crystallises mostly in fragile installations and sculptural works as immersive realities. This opens room for participation, i.e. 1:1 interventions live and performances. It expands and compresses in abstract empirical noise paintings as sound frequencies, collages, filmic and video works, conceptual art.
Herrero focuses on matters of perception addressing processes of change related to the ethereal environment analysing also social structures in the daily confrontation with technologies. She moves herself to the limits of the inside and outside worlds and their osmotic boundaries, playfully questioning the dichotomy between public and private, virtual and physical realms, nature and artifice. She engages with vital processes, dissecting, deconstructing, fragmenting and re-layering, mixing analogue and digital techniques which are synthesized in the body of work. For her, artistic resilience is a way to transform worlds. In her emancipatory pieces, Juliana Herrero contrasts visual impressions with sound spaces. With her interventions, she is probing the boundaries of provocation, concentrated perception, and the utopian; leaving open space for the imagination. While making tangible an acoustic vision, she explores also there a quasi synesthetic aesthetic as a subjective experience of musicality.